SEO stands for search engine optimization. SEO refers to all the steps taken to improve your HVAC website's rank for industry-related terms.

Your website won't appear in search results if it isn't optimized properly. This will prevent potential customers from finding your site. A solid HVAC SEO marketing via https://kozlodigital.com/hvac-seo/ will help you avoid losing potential customers.

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     Research your HVAC company and competitors

Research is the first step in your SEO strategy. Your dedicated account manager researches this stage.

1. Your offline and internet competitors

2. Your company

3. Your goals

4. Your services

5. Your target audience

Your dedicated account manager will use these questions and your answers to create a strategy that helps your HVAC company achieve its short-term and long-term goals.

     Audit your HVAC SEO strategy

Your dedicated account manager will then assess your HVAC SEO strategy. He/she will look at:

1. Traffic

2. Rankings

3. Keywords

4. Optimizations on-page

5. Off-page optimizations

Your account manager can use this audit to prioritize updates such as making a page mobile-friendly and optimizing a title tag. They can also create a competitive strategy.

     Optimize your website for SEO

After they have completed their research, your account manager will begin optimizing your site as well as local citations like:

1. Claim your Google My Business Account

2. How to fix duplicate content on your site

3. Use keywords to improve site content

This is a crucial stage in your HVAC SEO marketing. Your dedicated account manager will make your website more visible to search engines and users. This can lead to higher rankings and visibility.