Google Analytics is a powerful tool that provides valuable insights into the performance of your website. By creating a custom dashboard in Google Analytics, you can easily monitor the key metrics that matter most to your business. In this article, we will explore some of the key metrics that you should include in your custom dashboard to effectively track and measure the success of your website.
1. Website Traffic
Website traffic is one of the most important metrics to track in Google Analytics. It allows you to understand how many people are visiting your website and how they are getting there. By monitoring website traffic, you can identify trends and patterns, and make data-driven decisions to improve your website's performance. Check this link to know more about Google Analytics Custom Dashboard.
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2. Conversion Rate
Conversion rate is another important metric to track in Google Analytics. It measures the percentage of website visitors who complete a desired action, such as making a purchase, filling out a form, or subscribing to a newsletter. By monitoring conversion rate, you can assess the effectiveness of your marketing efforts and optimize your website for better conversions.
3. User Engagement
User engagement metrics are essential for understanding how users interact with your website. By monitoring user engagement, you can identify areas for improvement and optimize your website to increase user satisfaction and retention.
4. Mobile Performance
With the increasing use of mobile devices, it is crucial to monitor the performance of your website on different devices. By tracking mobile performance metrics, you can ensure that your website is mobile-friendly and provides a seamless user experience across devices.
5. Social Media Engagement
Social media plays a significant role in driving traffic to your website and engaging with your audience. By tracking social media engagement metrics, you can assess the impact of your social media efforts and identify opportunities for improvement.